1 Out of 8 Women
1 out of 8 women will be diagnosed with some form of breast cancer in their life. Together we can spread awareness, increase prevention and reduce those alarming statistics. With our #CancerPinkySwear coalition, we can fight breast cancer; Awareness and prevention are the answers.
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THE STORY
October 2, 2013, was the day that our founder's late-wife found her lump. The words of telling him “Tom, I found a lump in my right breast” paralyzed the two of them.
This October, in honor of Breast Cancer Awareness Month, we want to continue our chain reaction. Cancer does not discriminate; it affects all of us, probably someone you know.
The #CancerPinkySwear campaign is your promise to make and attend your annual OBGYN visit AND mammogram this October. This is the most important piece of this pledge. Mammograms usually start at the age of 40. However, if you have a family history, you may start mammograms sooner. Please consult with your OBGYN.
HOW CAN YOU GET INVOLVED?
- PAINT your pinky pink.
- COMMIT to scheduling your annual well-woman visit with your OBGYN and ask about getting your mammogram too.
- WEAR your pinky pink all month long to spread the word about breast cancer awareness – someone will ask “why is your pinky pink” – now you get to tell them why.
- HELP prevent breast cancer through awareness and reduce the chances of being that 1 out of 8 statistic who will be diagnosed with breast cancer sometime in your/her life.
- SHARE. Share your photos and experiences on social media with the hashtag #cancerpinkyswear to create awareness all throughout the month of October. Talk to your friends and family members. Tell them why you are painting your pinky. Encourage them to paint their pinky, schedule their well-woman visits / mammogram, take a photo of their pinky and post it online as well. The more people talking about scheduling their appointments, the better. There is strength in numbers!
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THE PLEDGE
October is breast cancer awareness month.
Join me in taking the #CancerPinkySwear
1 out of 8 women will be diagnosed with breast cancer in their lifetime. I painted my pinky pink to raise awareness.